The Madrid System for the International Registration of Marks facilitates the registration and maintenance of trademarks internationally, and is administered by the International Bureau (IB) of the World Intellectual Property Organisation (WIPO). The system is governed by the Madrid Agreement Concerning the International Registration of Marks of 1891, and the Protocol Relating to the Madrid Agreement of 1989.
The Madrid Union consists of 113 Member States, comprising a total of 129 countries and regions overall. The system affords applicants the opportunity to file one international application, accompanied by a single set of fees, covering any or all of the 129 Contracting States to the Madrid Protocol.
In order to file for international trademark protection by way of the Madrid System, it is necessary for an applicant to first file a national application with an IP Office of Origin. This must be an Office in a Contracting State to the Madrid Agreement/Protocol, which the applicant either resides, is a national of, or has a commercial business in. This initial application is referred to as the "basic" one, and serves as the basis for further filing of the international application, which must be filed with the same IP Office of Origin.
The international application must be identical to the basic one, containing the same mark, along with the goods or services to which the mark relates in accordance with the Nice Classification. Furthermore, it is obligatory to detail the designated Contracting States for protection. The application can be filed with the IP Office of Origin in any of the three official languages of the System, namely English, French, or Spanish, depending on the language prescribed by the IP Office of Origin. Upon filing, the Office of Origin will check and certify that the international application corresponds to the basic one and all the necessary documents are submitted, before sending it on to the WIPO.
Once the international application has been received by the WIPO, the IB will conduct the formal examination of the same for compliance with the requirements of the Madrid System, and payment of the corresponding fees. If any discrepancies or issues with the application are found, the IB will inform the applicant and the Office of Origin, and they must be remedied within 3 months of notification, as failure to do so will result in the application being considered abandoned.
If the international application is approved by the IB, the mark will be published in the WIPO Gazette of International Marks and recorded in the International Register.
Thereafter the WIPO proceeds to notify each Contracting Party designated in the application. The substantive examination of the mark is conducted in each individual designated territory in accordance with the respective national or regional legislation of that state. As such, each independent Office has the right to refuse the grant of a trademark registration in light of any grounds for objection, or oppositions filed, and this decision will not impact those made by the Offices of the other states designated in the application.
If the examining Office reaches a decision of provisional refusal, this decision should typically be communicated within the standard 12-month time limit set forth by the Agreement or Protocol. However, some Contracting States may declare an extension to the time limit of up to 18 months. Moreover, in some jurisdictions, refusals based upon an opposition to a trademark application may be communicated even after the expiry of the period of 18 months.
Should an applicant opt to contest a refusal, for example, by appealing the decision, or by responding to an opposition, these actions will be conducted directly between the applicant and the respective Office itself. Once a final decision has been made, the Office will then notify the IB via a final statement, either confirming total grant of trademark protection, partial grant, or total refusal.
If no grounds for refusal are found, the examining Office should send the decision to register the trademark in that jurisdiction to the IB within the relevant aforementioned time limit.
The decisions made by each examining Office will be recorded in the International Register and published in the WIPO Gazette.
Once granted, an international trademark is valid for an initial period of 10 years from the date of international registration, which is typically recorded as the date on which the international application was received by the Office of Origin, and has the same effect in each respective designated jurisdiction as it would had it been filed directly with that state. The mark may be renewed for a further consecutive 10 year period before its expiry directly with the WIPO in any or all of the Contracting States in which the mark is effective.
For the first 5 years after registration, the international trademark is dependent upon the initial basic mark and everything that happens with the basic mark reflects on the international one. Therefore, if the basic trademark becomes ineffective in some or all goods/services within this time, the international registration will cease to protect the same goods/services. After this period, the international mark is deemed as independent in it's own right.
Overall, the Madrid System simplifies the process of obtaining trademark protection within the parties privy to the system, whilst also streamlining the process for trademark maintenance in a centralised manner, making it an advantageous method of filing for multi-national trademark protection. If you have any questions, or are interested in filing via the Madrid System, please contact us.